What are Rotator Links?
Rotator Links (also known as Link Rotators or Round-Robin Links) are intelligent URLs that automatically distribute clicks across multiple destination URLs. One short link, multiple destinations - perfect for A/B testing, load balancing, and maximizing conversions.
Why Use Rotator Links?
A/B Testing Made Simple
Test multiple landing pages simultaneously. Compare performance without complex setups. Split traffic evenly or use weighted distribution.
Load Distribution
Prevent server overload during campaigns. Distribute affiliate traffic across multiple links. Balance traffic across stores or regions.
Maximize Conversions
Automatically send traffic to best-performing destinations. Test different offers, copy, or designs. Optimize campaigns in real-time.
Rotation Strategies
Round Robin
Clicks distributed evenly: URL1 → URL2 → URL3 → URL1 → URL2...
Best for: Equal testing, fair distribution
Random
Random selection for each click, statistically even over time
Best for: Unbiased testing, simple setups
Weighted
Custom percentage: 60% URL1, 30% URL2, 10% URL3
Best for: Champion/challenger testing, gradual rollouts
Real-World Example
E-learning Platform A/B Test
Best Practices
Common Use Cases
Marketing & Advertising
- • A/B Testing - Compare landing page designs
- • Regional Targeting - Route to location-specific pages
- • Campaign Optimization - Test different offers
Affiliate Marketing
- • Link Protection - Rotate affiliate links to prevent burnout
- • Multi-Network - Distribute traffic across networks
- • Backup Links - Automatic failover if one link breaks
E-commerce
- • Inventory Management - Route to stores with stock
- • Regional Stores - Send users to nearest location
- • Flash Sales - Distribute load during high traffic